Marketing in healthcare can often feel overwhelming. Like any industry, we must evolve to meet the needs of our patients. No longer can you fall back on excuses like, “We don’t need to expand our patient volumes,” or “Patients will
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and
One of the primary reasons patients go online is to research physicians prior to trusting them with their healthcare needs. Patients may hear about a particular specialist or want to learn more about the credentials of a certain provider. This
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently that there has been widespread adoption and increased use of QR codes. A QR code allows for scanning
You may have heard about the increased need to update your website to be accessible to all people, including those with disabilities. It may feel like an overwhelming task, but it is important to get started. There are some things
KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies Health Marketing was already paving the way for what was to come. In a sea of creative agencies
Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals? But your current marketing isn’t doing much if anything for you? You’re not alone. The biggest mistake we see over
HIPAA is a little like the tax code…We all understand the intent – but sometimes how it’s applied is a little bit fuzzy and confusing. We interviewed Jody Erdfarb, partner in the health care department of law firm Wiggin and
Almost every audiology practice owner we talk to loves their website until we ask them one key question. What’s it doing for you? How many new audiology patient leads is it generating each month? Almost every practice owner has the
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and
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