KANSAS CITY, Mo. — As Dobies Health Marketing enters its 32nd year and continues to grow in size and scope, the Kansas City-based firm welcomes Maggie Krout as Production Artist on the creative and graphic design team. In this role,
As a practice owner, you know a negative waiting room experience can ruin an entire visit. What’s worse, the review that follows can damage your reputation for months. But avoiding negative waiting room experiences is just the beginning. When optimized,
Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness
5 Steps to Building a Healthcare Marketing Plan You Can Be Proud Of Make This Your Most Growth-Focused Year Yet As a practice owner, a well-structured healthcare marketing plan is one of your greatest assets. But marketing doesn’t have to
KANSAS CITY, Mo. — Dobies Health Marketing recently welcomed Emily Amos to the team. As a Director of Marketing and Client Services, Emily is a senior strategist who ensures excellence in account management, as well as the development and implementation
Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible. As of October
Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it
KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC Health Communicators (KCHC) Board. In this industry leadership role, she aims to help further the KCHC mission of sharing best
Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In
Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content
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