If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services). “Tara and Anne bring the
Marking “where it hurts” using your forms. Did you know that on your patient intake forms, you can now have patients indicate where something hurts? With Practis Forms, we can now include a graphic that will allow patients to mark the
Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very formal information. At other times, you’ll want to be more conversational and evoke a sense of comfort. The stigma is
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In fact, over 57% of people are turning to the internet first, with only 32% going to their doctor
We are happy to announce that two of our sites have received honors at the 2017 eHealthcare Leadership Awards. Designed by Practis for VisionCare Ophthalmic Technologies, Inc., centrasight.com won Best Overall Website in the Pharmaceutical or Medical Equipment Manufacturer category at the
Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t self-driving yet — and it turns out that your healthcare website isn’t either. Most web designers and online marketing firms
KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing firm located in downtown Kansas City, has been certified as a Healthy KC Company for the second consecutive year. This recognition comes from the Healthy KC Workplace Wellness initiative, a
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the internet growing at a rapid rate, sites that once ranked highly in SERPs (search engine results pages) are facing more
Are you monitoring your Practis Forms activity logs? Log monitoring is crucial to finding who has viewed and processed form submissions. It is also used to identify any potential holes in your security in terms of improper access. Bottom line,
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