Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot
September is just around the corner, and for many of us that means a new school year, the end of summer vacations, and our lives getting busier again. With the possibility of hectic schedules and added stress, it’s even more
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in
Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s, or the mini-cassettes that replaced them. Today if you buy a car and want to listen to your own music,
Now Live! Working with Practis, Medtronic has launched the web portion of their Advanced Energy division’s Market Awareness Partnership Program (MAPP).
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is
Do you need more content to add to your practice’s website? Contact us to learn more about adding our Healthwise Knowledgebase to your website.
Now that the web is a primary source that patients turn to for information, it is very important that your medical practice show up, and show up correctly, in local search results. Listed below are a few important local SEO
Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in your practice who needs permission to view form submissions should have their own log-in? This unique log-in is associated with
Hosted payment forms allow medical practices and healthcare organizations to securely accept credit and debit cards through their website. The actual payment page has the look and feel of the merchant’s site, but the entire transaction happens on a hosted,
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