Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach
I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers
What can you do, starting today, to reach more patients and grow your audiology practice? Discover how a well-executed community education program can drive more patients to your door, and pre-sell them on the solution you provide. Ready to implement
Is your practice moving to a new office location? To decrease the likelihood of confused patients or minimize a drop in your search results, it’s important to remember to update your new address information on your website and across the
Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt – video is a core part of today’s web. Utilizing video is also a great way to improve patient education and increase
How can your private practice stand out from the competition and drive more patients in the door? Watch our interview with Jessica Dancis of Unitron as she reveals the secrets to reaching more patients through referrals and the delivery of
What’s the one thing every private practice owner should do—starting today—to grow their practice? In the words of Jeff Geigel, President and CEO of Widex USA, “understand your data.” Discover Jeff’s simple suggestions on how to use analytics to reach
We are happy to announce that The Bethencourt Group, a custom cardiac & thoracic surgery website designed by Practis, won a 2015 silver award for Best Overall Internet Site of a Medical Practice/Clinic/Outpatient Facility from Strategic Healthcare.
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite will usually ask, “Why do we need a brand promise when we have a vision and mission statement?”
As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our
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