If urology marketing were a special sauce, market research might just be the key ingredient. That’s because even the most innovative marketing efforts fall flat when not informed by the right data. Solid market research offers invaluable insight into what
Practis is proud to announce that our client, South Carolina Oncology Associates (SCOA), is the 2023 Gold Winner for Best Overall Internet Site in the annual eHealthcare Leadership Awards. The eHealthcare Leadership Awards recognize exceptional healthcare website design for healthcare
What makes goal setting for urology practices unique? Several things. The highly competitive nature of urology means specific, data-driven goals are essential. Additionally, your urology practice marketing, budgeting, and financial goals are all informed by urology-specific factors and metrics. And
Setting your audiology marketing budget for 2024 can be daunting. How much should you spend? Which strategies should get top priority? What’s new in 2024? All great questions and the answers vary from practice to practice. That’s why a custom
Ah, December. It’s mistletoe, hot cocoa, and – for practice owners – it’s time to look both ways before crossing into the new year. Looking back sheds light on your practice’s triumphs and weak spots, and looking ahead empowers you
Online privacy is paramount. As a practice owner, you know how essential it is to adhere to state and federal regulations, protecting your patients’ sensitive personal information in the process. The Privacy Rights Act (PRA), AKA the California Privacy Rights
As a practice owner, you have a lot on your plate. Around the holidays, even more so! But in between the ham and turkey, try carving out a little time for performance metrics, business goals, and marketing ideas. Doing so
Growing a healthcare practice is not easy, especially if you don’t have all the right information. There are a lot of practices that have been operating off of old practice growth strategies that were just never true. We’ve created a
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. Fortunately, there are multiple marketing strategies that can greatly impact
Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas
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