In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting,
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and
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As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in
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