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As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope

Identify Your Competitive Advantage Believe it or not, you do have a superpower. Do you know what it is? That may seem like a silly question, but looking within yourself to identify your core strength is actually very empowering. Most

For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite will usually ask, “Why do we need a brand promise when we have a vision and mission statement?”

It’s a new year! If your goal is to improve your hospital or healthcare practice brand this year, we have several tips to get you started on a path to success. This week’s topic is what it means to live

The story behind our new look & what it means for healthcare marketers Can you spot what’s different about us? Hint: look in the upper left corner of your screen. We have a new logo! We are VERY excited because

Last week, we released a new white paper for one of our clients to highlight the growing use of mobile apps by specialty physicians. In tracking physician communication patterns over the past four years, we found mobile health technologies are

Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect