Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or your fantastic marketing company) to stay on top of these and either maximize or minimize the impact on your overall
Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes
At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are that important. If you’ve taken the step of paying attention to your reviews, you’ve at least started the process. The
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and
While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all. As we’ve mentioned before, putting your eggs into one basket can ultimately cause an issue that could end up costing
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives
Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still reigns. Having overseen a busy call center in a large academic medical center for many years, I know those over-the-phone
There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create
The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or lack thereof, in healthcare. In fact, some are even debating whether or not they should stop using social media for
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