Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting,
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway,
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of
On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register. This rule requires all healthcare organizations who receive funds from the federal government to comply with WCAG 2.0 AA website
As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work
Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t
What does enhanced security mean for you? We made a recent announcement regarding the addition of our new enhanced security feature within Practis Forms. Although the feature was not mandatory prior to this, it is now becoming a standard. Here’s a recap
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services). “Tara and Anne bring the
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