There’s no doubt that technology has made us more connected. Because we’re more connected what we say and do is shared more then ever. As we begin 2016, we all need to be mindful about delivering a consistent, authentic patient
Identify Your Competitive Advantage Believe it or not, you do have a superpower. Do you know what it is? That may seem like a silly question, but looking within yourself to identify your core strength is actually very empowering. Most
The holiday season is in full swing and things are busier than ever at Dobies Health Marketing. Despite all the hustle and bustle, we still manage to find time every year to give back and promote better health in our
KANSAS CITY, Mo. — Dobies Health Marketing was recently honored as a member of the 25 Under 25® Class of 2016 by Thinking Bigger Business Media. Each year, the 25 Under 25 program recognizes a select group of small businesses
I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers
Is your practice moving to a new office location? To decrease the likelihood of confused patients or minimize a drop in your search results, it’s important to remember to update your new address information on your website and across the
Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt – video is a core part of today’s web. Utilizing video is also a great way to improve patient education and increase
We are happy to announce that The Bethencourt Group, a custom cardiac & thoracic surgery website designed by Practis, won a 2015 silver award for Best Overall Internet Site of a Medical Practice/Clinic/Outpatient Facility from Strategic Healthcare.
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite will usually ask, “Why do we need a brand promise when we have a vision and mission statement?”
As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our
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