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Creating a healthy system of mental health diagnosis and treatment, more than ever, is essential to health and wellness in this country. With suicide as the second leading cause of death among young people, along with record rates of depression

Being proactive about keeping patients engaged and on time for physicals, health screenings and follow-up appointments – it’s the key to growing visit volume, and more importantly, delivering better outcomes and creating healthier communities. Certainly, the last couple of decades

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades. The marketing mix comprises the 7 Ps –

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness

Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible.  As of October

Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In

Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content