In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve rankings and optimization for search engines. Learn why implementing semantic SEO on your healthcare website is important to do.
Orthopedics is seeing a shift in healthcare. In the past, many orthopedic patients were seen as a result of a physician referral. Today, however, that decision-making power has now largely shifted to the patient. Many patients go online to look
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and
Pop-up ads, or websitepop-ups, can be an effective form of grabbing attention from your website user. A pop-up is a graphical user interface display, usually a small window, that suddenly appears to the user as they visit a page on your website. It can be a great way to capture attention and achieve a desired outcome. When using pop-ups, there are a few things you need to keep in mind.
Email marketing isn’t dead for medical groups. Just as with most things in technology, email has evolved in the last few years. It’s important to keep up-to-date with the changes so you aren’t sending dinosaur emails that go unread and waste your time. Here are a few tips that will improve your email marketing efforts.
As a medical marketer, you most likely spend a lot of time and resources on helping your practice stand out. Part of a successful practice is taking a look at your competition to see areas where you can improve. Competitive
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and
Facebook Ads for Healthcare Marketing Facebook has long been an ideal medium to connect with friends, customers, and consumers. It can be said that Facebook has been a leader in getting in front of a desired audience. Facebook is a
Marketing in healthcare can often feel overwhelming. Like any industry, we must evolve to meet the needs of our patients. No longer can you fall back on excuses like, “We don’t need to expand our patient volumes,” or “Patients will
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and
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