Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition. Patient acquisition is typically deemed to be the easiest of the two, so many healthcare providers will aggressively pursue acquiring new
From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we tend to ruminate more intensely on things that go “wrong” than on things that go according to plan. But the
If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late 1990s (or the late nineteen-hundreds, as the kids call it). This dance was so popular that everyone was doing it–from
How to respond to negative patient reviews and manage negative feedback with doctor review management strategies that prioritize your online reputation.
You need to continually refresh your website to maintain credibility. Patients are not going to trust outdated information, old images, or stale content. In fact, they may even get the impression that your practice is not operating at peak performance
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years, and perhaps more to come. There
When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for. If you’re evaluating medical marketing agencies to help grow your practice,
Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients visit to get to know your organization and the services you provide. As we shift into a new
With the holidays around the corner, now is the ideal time to plan for the new year.
A new year will always bring changes, and as healthcare marketing experts it’s our job to stay ahead of trends and plan for success.
In healthcare, it’s important to strategize with plenty of time for both approval and implementation. Often there can be some red tape to navigate regarding budgets, marketing plans, and the calendar year so it is wise to get started before you feel behind.
Here are our 10 best healthcare marketing strategies that will grow your practice in 2023 – and beyond.
Did you know that 77% of potential patients are using search engines prior to ever booking an appointment? This means that your medical website’s design needs to be engaging, helpful, and functional. As you capture and educate users through your practice website, you will find that the top medical websites have a few things in common. Here are 7 things that will help your website perform better.
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