Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how
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Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks and not seeing the boost in sales you were hoping for? The problem with PPC advertising is that it’s quick
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation
The healthcare industry is undergoing radical and disruptive change, creating unique opportunities for healthcare organizations to “think differently” and establish market positions through innovative new approaches. There has never been a more critical time to lead with a clear and
Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we are proud to serve as a thought leader and trusted strategic consult in the ever-changing healthcare environment. Over the years,
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known
Online payments are revolutionizing how hospitals and practices get paid. While its clear that online payment processing allows medical practices and hospitals to get paid sooner, the benefits go much deeper. Online payments can positively impact your workflow, improve cash
Since 2004, National Cyber Security Awareness Month, or NCSAM, has helped to promote and encourage protection of all online assets and infrastructures for businesses and individuals. With constant technological advances coming to the healthcare industry, the need for online security
How important is your medical website design to the success of your practice? For most practices, even a slight drop in new patients can kill profits and destroy cash flow. It’s a scenario you want to avoid at all costs—and
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