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Find out the simple way to grow your practice even if a big box store is across the street. Sure you can let your audiology practice get steamrolled by the big stores if you do nothing. Or you could turn

Discover how to help more patients by using this one rarely used strategy. Watch the interview with Douglas Beck of Oticon to discover the number one patient complaint in audiology and how to solve it. Ready to reach more patients?

Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach

What can you do, starting today, to reach more patients and grow your audiology practice? Discover how a well-executed community education program can drive more patients to your door, and pre-sell them on the solution you provide. Ready to implement

How can your private practice stand out from the competition and drive more patients in the door? Watch our interview with Jessica Dancis of Unitron as she reveals the secrets to reaching more patients through referrals and the delivery of

What’s the one thing every private practice owner should do—starting today—to grow their practice? In the words of Jeff Geigel, President and CEO of Widex USA, “understand your data.” Discover Jeff’s simple suggestions on how to use analytics to reach

In his book, Good to Great, nationally recognized business author, Jim Collins, references the Flywheel Effect as key to an organization’s success. This concept has long guided my strategic leadership capabilities as a healthcare marketing professional. As the former Vice President

Your patients stand at the heart of everything you do as an audiologist. The following 9 tips can help you build and strengthen patient relationships so they keep coming back—and bring their friends and family along as well. 1. Smart

Leverage the power of market data to drive marketing and positioning strategies Is your strategic marketing plan used by everyone as a blueprint for organization-wide growth, or is it perceived as a tool for the marketing department to execute? When

Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure