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Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend?

Do you know the BIG difference between medical websites that send patients to your competition and ones that work like a big magnet to attract qualified patients? What’s your best guess? Is it the logo, the color, or the number

“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not thinking about train safety is dumb. The campaign, Dumb Ways to Die, pulls no punches and gets the message across

At Dobies Health Marketing, we like to stay on top of all things healthcare marketing. After learning some of our recent campaigns earned national recognition with Healthcare Advertising and Aster Awards, we decided to look at other creative work that’s

Imagine this. You reach into your jacket pocket and pull out a check for $132,000. Don’t you love finding money… You know, when you reach in your pocket and find a $20 bill you had forgotten about. Even though it

Don’t tell anyone, but when I was a kid I used to have this recurring nightmare. I’d dream there was a monster under my bed. And I’d have to turn on my bedside light and look under the bed to

Considering using your logo on your website, marketing materials or letterhead? Think twice before you do. Read the following first. Why do people love logos? If I asked you to describe or draw Nike’s logo, or Apple or Shell’s logos

Last week, my wife got a call from her Aunt Jean, wanting to know if our daughter’s new “baby lady” had arrived. You see, Aunt Jean is the last surviving sister of three and she makes it a point to