News

Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals?  But your current marketing isn’t doing much if anything for you? You’re not alone. The biggest mistake we see over

HIPAA is a little like the tax code…We all understand the intent – but sometimes how it’s applied is a little bit fuzzy and confusing. We interviewed Jody Erdfarb, partner in the health care department of law firm Wiggin and

Almost every audiology practice owner we talk to loves their website until we ask them one key question. What’s it doing for you? How many new audiology patient leads is it generating each month? Almost every practice owner has the

Could your practice be shut down by a cyber attack? Do you want to wait and find out? Did you know that more than 30,000 websites are hacked every day, or one every 39 seconds. With the average total cost

Every day we hear concerns from practice owners who are worried that the low-price over-the-counter hearing devices that are coming on the market will drastically reduce their sales of higher-end hearing aids. Are you worried that: Once people have an

Do you enjoy receiving a surprise medical bill?  Neither do your patients.   The No Surprises Act is patient protection legislation that came into effect on January 1, 2022.   The act protects people from receiving unexpected medical bills and provides

What’s the first step to growing your audiology practice, no matter what size it is now? Imagine you’ve decided to climb a mountain, say something challenging but doable like Mt. Washington in New Hampshire or Mt. Whitney in California. You’re

You ever wonder why some practices take off and others just sort of scrape by? Five years ago, two practices signed on with MedPB within weeks of one another. What struck me at the time was how similar they were.

How do you prepare for the unexpected? Yes, it’s true, the last 18 months have taken us all by surprise. Yet while some people constantly ask, “When will it end?” Others have already discovered how to make it work no

What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover they’d been sold a piece of junk or one that wasn’t programmed properly? It happens all the time. How about