The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing
Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure, you may be disgusted with their lack of privacy controls. And you may be annoyed they allowed wholesale scrapping of
Remember, you’re building a website to attract patients, not the space shuttle. In no other area of online marketing is it easier to lose sight of your goals than it is with medical website design. Before you know it, and
This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting,
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of
Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend
Copyright © 2025 Onspire Health Marketing | All Rights Reserved | Privacy Policy
