Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on
December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In fact, over 57% of people are turning to the internet first, with only 32% going to their doctor
Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t self-driving yet — and it turns out that your healthcare website isn’t either. Most web designers and online marketing firms
If you’re currently working with a marketing professional, or have previously partnered with any sort of online guru, there’s a high chance that you’ve heard the term NAP used. In a nutshell, your NAP is just describing what information is
When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, hearing aid sales cool down. Patients don’t buy during the summer and there isn’t anything
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and
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