No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their
Need Help with Section 1557 Compliance? At Practis, we’re getting many questions on this and are here to help. Here are a few tips on what Section 1557 is, what you need to do to get your website in compliance
Healthcare entities will need to update their website by October 16, 2016 to comply with Section 1557 Section 1557 is the nondiscrimination provision of the Affordable Care Act. It states that individuals cannot be subject to discrimination based on their
Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s, or the mini-cassettes that replaced them. Today if you buy a car and want to listen to your own music,
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is
Hosted payment forms allow medical practices and healthcare organizations to securely accept credit and debit cards through their website. The actual payment page has the look and feel of the merchant’s site, but the entire transaction happens on a hosted,
Optimize your share of voice to grow market share As a hospital marketing leader, you know how noisy the competitive landscape can be. As the industry shifts toward a consumer-centric healthcare marketplace, it seems every hospital and health system is
Insights from Carol Dobies, CEO and Founder of Dobies Health Marketing As a member of the 25 Under 25® Class of 2016, Dobies Health Marketing was proudly named among several outstanding Kansas City small businesses earlier this year. Recently, CEO
In this new world of a consumerism, the health industry is on the hook for going retail. To effectively complete in this new consumer-centric world, healthcare organizations such as medical groups and hospitals must focus on customer service, quality and
Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present a strategic marketing plan to a hospital, for example, we start with a simple statement that has enormous value. It
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