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Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms that had turned up the pressure to sell him on marketing solutions that had pretty much fallen flat. Which left

What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist spends with their patient, the more their sales go up, and the more patients they are able to help,” says

Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They don’t understand how it connects to their overall health and the health of their brain. But what if you could

This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a

It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the

I’ve got a warped perspective on paying for marketing. I think online marketing should get results you can bank on! Don’t give me any of that nonsense about the number of impressions or views or branding. I want any investment

When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt.

What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair

Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here: