When we talk to clients about website design we think about Melissa. Everyone liked her at first. As the new front desk assistant, she seemed professional, had a great resume and interviewed well. Unfortunately, it quickly became clear she was
What’s the big barrier to hearing aid sales? And what can you do to overcome it and help more new patients with the latest hearing aid advances? The problem is that most people don’t want to admit they have hearing
Chances are you’ve heard the term SEO more than once if you’re actively doing marketing on your practice’s site. But, do you actually know what it means? Because it’s not a tangible product, SEO tends to have a bit of
Healthcare pricing can be complicated. When it comes to healthcare, knowing the upfront cost is not always easy. For many patients, they do not always know what a diagnostic test, an in-office procedure, or surgery costs until they receive a
Want to attract new patients with PPC… for the lowest cost per lead possible? Then there is one thing you’ll want to avoid at all costs. And that’s clicking on your own PPC ads. Clicking on your own PPC ads
One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level
Driven by consumerism and the ongoing desire to lower healthcare costs, healthcare pricing transparency is upon us. In fact, as of January 1, 2019 in-patient and long-term care facilities are now required to publish a listing of their standard charges
Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you? How can that be? How can FREE cost you your
New year, new Google? Not really. But, with a new year comes a lot of potentially powerful updates that you or your marketing team should be aware of in order to stay on top of your online presence. If you’re
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in
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