Strategy-first – it’s the bedrock of our brand promise in healthcare marketing, branding and advertising. Why? Because when it comes to growth and success as a healthcare organization, strategy is essential. It is also complex and often misunderstood. What is
Did you know that, effective January 1, 2019, hospitals have a new Centers for Medicare & Medicaid Services (CMS) mandate to which they must comply?
What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it,
You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking
Over the last few weeks, we have been discussing market challenges for rural health providers, as well as opportunities for innovation that emerge from creating an ecosystem of health via community partnerships and an emphasis on the value of primary
OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch myself again. I’d tell myself things like: “It’s non-fat, so it’s OK.” “This time I’m totally committed to keeping my
As we continue our series on Advancing Rural Health, we recognize rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. This market environment creates the need for innovative thinking and a
Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, and we couldn’t agree more. With declining populations compounded by challenges associated with provider shortages, governmental influences and
Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In
As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination
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