What’s New at Onspire Health Marketing

Does Your Medical Practice Website Have FAQ Pages?

Let me start out by saying, the title of this blog post is a question, you opened it and hopefully are reading it carefully right?  Questions are what the internet has evolved into.  Google’s algorithms are advanced, Alexa is right

Should You Use Stock Photos on Your Plastic Surgery Website?

If you’re just starting on your plastic surgery website design project or simply shopping design agencies, some of the first things to consider are the assets that will be included in your new website design. Primary assets are website content (including stock

ENTs with an audiologist on staff selling hearing aids

How ENT Practices Can Sell More Hearing Aids

Hearing aid sales are increasing, but patients have more options than ever when shopping. They’ll often want to opt for something inexpensive via Amazon or a big-box retailer. But medical devices aren’t a good place to cut costs; cheap products

Urologist making a social media video

The Ultimate Guide to Savvy Social Media for Urology

Tap Into Social Media’s Practice-Growing Power Social media is a powerful tool for any medical practice, including those in the urology field. Where social media for urology gets tricky is with sensitive subject matter and potentially offensive posts. If you’ve

A team of young health marketing experts collaborating on strategies and solutions for healthcare clients

Choosing Your Healthcare Marketing Partner: Four Essentials

When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies, choosing the

Collage of media screens

Smart Media Buying in a Presidential Election Year

Executing a successful advertising strategy – one that helps your organization maintain share of voice in a presidential election year – is no easy challenge. As political campaigns heat up over the summer into fall, it is essential to consider

a team looking at their healthcare SWOT analysis

Your Guide to Healthcare SWOT Analysis With Examples

Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it

marketing team and healthcare managers talking about growing the business

What is Medical Marketing, Anyway?

How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness to encouraging community engagement to expressing the vision and mission of a practice, medical marketing is a powerful tool when