Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew
Think of your website as your practice’s “face” online. When someone finds you on Google (if you have the right folks helping with marketing), your website is one of the primary factors in them choosing or not choosing your practice.
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though
On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must post pricing for the items and services they provide. So what does this mean for healthcare providers? This is the
There’s a chance that you’ve had a review left for you or your practice that really made your blood boil. There’s also a chance that you really wanted to respond to that person with all of the thoughts that first
Why Should My Medical Practice Care About Responsive Design? The web is changing, and medical providers having “mobile-friendly” websites isn’t enough. First, to clarify, “mobile web design” and “responsive design” do not mean the same thing. Mobile-friendly web design may
According to the World Health Organization, approximately 1.3 billion people live with a vision impairment. Making sure that your website is accessible to ALL who visit, including those with visual impairments, helps to avoid a potential lawsuit for violating the Americans with Disabilities Act
New year, new Google? Not really. But, with a new year comes a lot of potentially powerful updates that you or your marketing team should be aware of in order to stay on top of your online presence. If you’re
The sounds of treadmills at the gym are humming and lettuce sales are through the roof, so you know it’s a new year. Chances are, you’ve made one or two resolutions already, and the chances you won’t stick to them
With November comes the beginning of the holiday season. One can expect to smell turkey and pumpkin, see twinkling lights all around, and be given the gift of a few Google updates. While some of these updates might make the
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