What’s New at Onspire Health Marketing

A family enjoying a picnic in a rural community.

Advancing Rural Health: Addressing Market Challenges

As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination

Woman in yoga-meditation pose with graphical overlays indicating wellbeing consists of good food, exercise, medicine and heart rate health.

The Consumer Quest for Well-Being

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and

In Hospital Marketing, There Is No Substitute for Accurate Knowledge

The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing