Right now it is understandable that COVID-19 coverage is dominating the airwaves (and likely your own communications, too). But when that subsides, we will still find ourselves in the midst of an attention-grabbing election year. Huge coffers of political ad
TV and digital media consumption are on the rise, particularly right now as social distancing and self-isolation takes hold across the country. Advanced TV, which has been steadily growing in popularity for the past few years, is well poised to
As a medical, dental or other healthcare business, you are likely feeling the economic impact from the coronavirus pandemic. While you may have planned for a rainy day, no one could have anticipated the magnitude of this crisis nor how
These times are challenging and uncertain for all industries, and even those in the healthcare space may begin to feel struggles. However, with quarantines becoming standard, people are turning to the internet for advice, entertainment, and communication. That means that
As a healthcare provider, one of your ultimate goals is to provide your patients with the most up-to-date information in any medical situation. As the news and updates of Novel Coronavirus (COVID-19) continue to spread and grow, we understand that
Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew
Think of your website as your practice’s “face” online. When someone finds you on Google (if you have the right folks helping with marketing), your website is one of the primary factors in them choosing or not choosing your practice.
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though
On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must post pricing for the items and services they provide. So what does this mean for healthcare providers? This is the
There’s a chance that you’ve had a review left for you or your practice that really made your blood boil. There’s also a chance that you really wanted to respond to that person with all of the thoughts that first
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