There are some patients who put their health first, and others who treat their health like a commodity; they don’t often consider the quality of care when they evaluate providers. They focus on spending as little time and money on
Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew
Think of your website as your practice’s “face” online. When someone finds you on Google (if you have the right folks helping with marketing), your website is one of the primary factors in them choosing or not choosing your practice.
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though
Keep your website, newsletter, and social media content up-to-date for the latest in the Coronavirus and other Flu-related illnesses that frequently occur this time of year. Use the copy below on your website homepage or condition-specific pages, and create links
On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must post pricing for the items and services they provide. So what does this mean for healthcare providers? This is the
We were trying to figure out how to email you chocolate when we came up with an even sweeter idea: sending you 26 ideas to sell more hearing aids this Valentine’s Day. Holidays can help you sell more hearing aids,
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create
Medical Marketing is at the core of how Practis helps healthcare providers connect with patients in their market. That’s why it was a natural fit for us to team up with our investment partners at 424 Capital. They have a proven track
In the world of marketing, it’s all about focusing on dozens of things at one time. Sure, there are certain statistics that you’ll want to focus on regularly, but a fixation on one specific stat over and over again may
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