What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it,
You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm,
So you just spent weeks, if not months, working on your medical website; compiling and writing content, reviewing images, drafting the right messaging, and scrutinizing every word in every paragraph. After getting your website just right and launching it, it’s
What’s worth more, the money you get for helping a patient or their trust in you? One helps you pay the bills, the other—a patient’s trust—can help you build your future. Obviously, every medical practice needs to get paid or
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible manifestation of your brand that offers meaningful and valuable engagement with your customer base? You should. As president of a
Imagine this. Yesterday you twisted your ankle. It’s throbbing and you think you might even have broken it, but with a steady diet of Advil you’re keeping the pain a bay. You’re at the point where, stubborn as you are,
KANSAS CITY, Mo – For the third consecutive year, Dobies Health Marketing has earned certification as a Healthy KC company for excellence in workplace wellness. The Kansas City-based healthcare marketing firm received Gold honors in 2018. This recognition comes from
Keep your website, newsletter, and social media content fresh and engaging with Patient Education Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages,
Over the last few weeks, we have been discussing market challenges for rural health providers, as well as opportunities for innovation that emerge from creating an ecosystem of health via community partnerships and an emphasis on the value of primary
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