Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved
Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works?
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing
What’s the one hurdle to getting new patients in the door? What’s the one thing that’s keeping you from having as many patients as your practice can handle? In a word, it’s trust. Until a patient experiences the quality of
Can you believe we’re this far through 2018!? Even though we’re getting to a late point in the year, it’s never too late to focus on your online presence. While it’s certainly great to be reactive to any issues you
In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message. Any brand that can become synonymous with its unique market position has real potential to become the brand leader, forcing
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager. In this role, Lee works with clients to ensure the on-time, on-budget execution of deliverables, including
Just like any other business, healthcare providers are faced with the challenge of bringing in new patients in order to support their practice. These patients are able to choose from a wide variety of physicians and specialists, which is why
Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most websites are built with the best intentions but when it comes to getting your phone to ring with patients ready
Corporate social responsibility is good for healthcare. There is a growing body of evidence around the benefits of corporate social responsibility (and its more modern, team-inclusive counterpart, corporate social engagement). A strong strategy can help build consumer loyalty, recruit and
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