The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a clear, user friendly explanation of individuals rights with respect to their personal health information and the privacy practices of health
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their
Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms online before they get to your office. However, if they’re not used to this process, or they’re not the most
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting,
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway,
Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your forms are going to the right people, but it’s even more important to make sure that they’re not going to
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