It’s almost that time of year again—flu season. National Influenza Vaccination Week (NIVW), which takes place December 6–12, presents an opportunity to educate and engage your members and patients about the influenza vaccination and the flu. With lots of information
In his book, Good to Great, nationally recognized business author, Jim Collins, references the Flywheel Effect as key to an organization’s success. This concept has long guided my strategic leadership capabilities as a healthcare marketing professional. As the former Vice President
We are happy to announce that we now offer both the Spanish and Catholic versions of the Healthwise Knowledgebase.
Your patients stand at the heart of everything you do as an audiologist. The following 9 tips can help you build and strengthen patient relationships so they keep coming back—and bring their friends and family along as well. 1. Smart
November is COPD Awareness Month. COPD is a serious lung disease that makes it hard for people to breathe due to lung damage. COPD is almost always caused by smoking. There is no treatment to reverse lung damage that has
Leverage the power of market data to drive marketing and positioning strategies Is your strategic marketing plan used by everyone as a blueprint for organization-wide growth, or is it perceived as a tool for the marketing department to execute? When
Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure
The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But it doesn’t have to be that way. Patients now have options when it comes to managing and paying for their
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend?
Do you know the BIG difference between medical websites that send patients to your competition and ones that work like a big magnet to attract qualified patients? What’s your best guess? Is it the logo, the color, or the number
Copyright © 2025 Onspire Health Marketing | All Rights Reserved | Privacy Policy
