What’s New at Onspire Health Marketing

Thanks RIT

Thanks R.I.T. Alumni for all of the goodies you sent us today. Go Tigers!!!

Healthcare Innovation

Healthcare Innovation Brings New Opportunities for Healthcare Marketers

Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to

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The Low Cost Way To Sell More Hearing Aids

What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out for a quick 25 miles in rural Connecticut on the twisty roads bounded by stone

Sunshine Act – Its time to comply. Do you know how?

Designed to enhance transparency between healthcare companies, physicians and the public, the Physician Payments Sunshine Act requires group purchasing organizations, medical device and pharmaceutical companies to track and report gifts and payments greater than $10 or more than $100 annually

Be Authentic. Align Experience with your Brand Promise

Emotional Branding in Healthcare

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect

Brand Attributes

Building a New Brand

Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates who joined the company meeting to hear the long-awaited announcement. The CEO and partners presented our branding approach and explained

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The Photos Fatal To Your Audiology Marketing

151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to expound.” 58 years later, Fred R. Barnard commented on the virtues of using photographs in