Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster
Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and critical access hospitals, has retained Dobies Health Marketing (DHG) for marketing and brand development services. DHG will lead the initiative
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers,
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s
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